Details anonymised at client request.
Business Situation
The company relied heavily on manual founder-led follow-up across trial sign-ups and onboarding conversations. Customer acquisition costs had increased to levels that were difficult to sustain relative to average first-year contract value, while conversion performance across the acquisition funnel remained inconsistent. The leadership team needed clearer visibility into funnel friction, onboarding inefficiencies, and paid acquisition effectiveness before scaling further.
What the Consultant Did
An independent growth consultant conducted a conversion-rate optimisation and acquisition funnel review across landing pages, sign-up flows, onboarding journeys, and lead follow-up processes. The engagement included A/B testing, funnel simplification, HubSpot automation implementation, onboarding workflow redesign, and optimisation of paid acquisition campaigns based on conversion quality and spend efficiency. Particular attention was given to reducing manual founder involvement in repetitive follow-up activity while improving conversion consistency across the funnel.
What Changed
The revised acquisition structure improved landing-page conversion rates, reduced inefficient advertising spend, and created a more scalable onboarding and lead-nurture process for trial users. The automation workflows also reduced manual operational dependency on the founding team during the customer acquisition process.
Evidence, not adjectives.
The measurable changes recorded during or following the engagement.
CAC reduced from ₹4,340 to ₹3,180 within four months
Landing-page conversion improved from 1.4% to 2.1%
Founder follow-up workload reduced by more than 11 hours per week
Paid acquisition efficiency improved through campaign restructuring
