Manufacturing
Rebranding a Legacy Industrial Firm for a Modern Audience
Outcome
Unaided brand recognition 8% → 13% in target segments | Inbound leads 2/month → 17/month by month 6
Ludhiana / Pan-India B2BRead
CAC Reduction Through Marketing Automation & CRO
The Challenge
The two founders were personally following up on every trial sign-up. Between them, 14+ hours a week. They knew this wasn't a growth strategy, it was a workaround for the absence of one. At ₹4,340 per acquired customer, CAC was 5.2x their average first-year contract value. The maths didn't work, and they knew it, and the company was growing anyway, which meant the problem was compounding every month they didn't fix it.
The Approach
A CRO audit across the full acquisition funnel: landing page, sign-up flow, trial onboarding, lead follow-up. Nine friction points identified. The fastest fixes were in the sign-up flow, steps asking for information the company didn't actually need. Three A/B tests ran over six weeks. A HubSpot automation workflow was built to cover drip nurture and trial-expiry nudges the founders were doing manually. Three underperforming ad sets were switched off: they accounted for 22% of spend and 6% of leads.
The Outcome
CAC fell from ₹4,340 to ₹3,180 over four months. The improvement wasn't linear, months 1 and 2 were mostly flat while the workflows were being built. The step-change came in month 3. Landing page conversion moved from 1.4% to 2.1%. Manual founder follow-up time dropped from 14 hours to under 3 per week. One of the founders described it as finally getting his Fridays back.
CAC ₹4,340 → ₹3,180 (-27%) | LP conversion 1.4% → 2.1% | Founder follow-up time -11 hrs/week
₹4,340 → ₹3,180 (-27%)
CAC
1.4% → 2.1%
LP Conversion
11 hrs/week
Founder Time Saved
Client
B2B SaaS company (seed-funded, ₹3.2 Cr ARR)
Sector
SaaS
Location
Pune
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